ASOS use several methods of internet marketing to help promote the business and to attract a wide range of customers. Firstly at ASOS they have a banner which is located at the top of the website, this banner is constantly changing every few minutes, and it includes advertisements for other business which the customers can click on and will be taken to another website. It also has a link for the customers to check how many product they have in their basket and other information like help and contact. The banners are a method of promotion as they are making customers aware of the offers and promotions that the business is providing. This is because the banner is a multimedia resource which makes the website more appealing, easy, and convenient. It is also eye catching which means that it could draw the visitors attention to other sections of the website that they are interested in, this could lead to ASOS having an increase in sales.
At ASOS they have a blog where customers are able to add their comments and opinions into an open conversation. On the blog customers are able to talk about the products and offers that are being provided at ASOS, they are also other discussions about celebrities and the latest fashion trends. The blog is a method of communication which enables the business to have conversations with their customers as well as the customers having conversations with other customers; this will therefore create a good relationship and will help gain customer satisfaction. Blogs are widely used, so many customers will be used to this sort of system and this therefore means that the business will be able to attract a wide range of customers. By creating a blog it will have many advantages for ASOS as they will be able to find out feedback and suggestions from the customers, this will help them to develop the business. Also blog’s are easier to create and maintain, and there is unlimited space so customers can continuously place their comments on the website.
ASOS also advertise on social networking websites as well like Face book and Twitter. On these websites, ASOS have created an account which customers are able to join and by doing this they will be regularly updated about new products and fashion trends. The customers will also be able to find out information about new sale events or promotions. The customers will also be able to view the products this is because images and videos can be placed on the web page. By joining a social network it will help ASOS to retain existing customers as well as attracting new ones. The customers will also be able to add comments, join in discussions and will be able to send links to other people.
On the ASOS website customers are able to view many images of the products that they sell, however they are also able to rotate the images which means that the product can viewed in different angles. The images can be zoomed which will give the customers a close view of the product and there are also images of the products on the models. The products can also be viewed as videos on the website. They have videos of the model on a cat walk with the product, by doing this it provides the customers with a better view of the product and allows the customers to view the products virtually hence it will provide customers to a similar shopping experience to what they would get if they were shopping down a high street, therefore they are provided with a competitive advantage.
Another way that ASOS use Internet Marketing is that the customers are able to view the ASOS catalogue online.They have a PDF magazine which is over 200 pages and includes images of the products which are on sale; it also includes information about different offers and promotions. The catalogue is separated into sections for example men and women. The customers are able to email the catalogue to friends and family, and are able to request a copy of the catalogue to their home.
At ASOS they have a blog where customers are able to add their comments and opinions into an open conversation. On the blog customers are able to talk about the products and offers that are being provided at ASOS, they are also other discussions about celebrities and the latest fashion trends. The blog is a method of communication which enables the business to have conversations with their customers as well as the customers having conversations with other customers; this will therefore create a good relationship and will help gain customer satisfaction. Blogs are widely used, so many customers will be used to this sort of system and this therefore means that the business will be able to attract a wide range of customers. By creating a blog it will have many advantages for ASOS as they will be able to find out feedback and suggestions from the customers, this will help them to develop the business. Also blog’s are easier to create and maintain, and there is unlimited space so customers can continuously place their comments on the website.
ASOS also advertise on social networking websites as well like Face book and Twitter. On these websites, ASOS have created an account which customers are able to join and by doing this they will be regularly updated about new products and fashion trends. The customers will also be able to find out information about new sale events or promotions. The customers will also be able to view the products this is because images and videos can be placed on the web page. By joining a social network it will help ASOS to retain existing customers as well as attracting new ones. The customers will also be able to add comments, join in discussions and will be able to send links to other people.
On the ASOS website customers are able to view many images of the products that they sell, however they are also able to rotate the images which means that the product can viewed in different angles. The images can be zoomed which will give the customers a close view of the product and there are also images of the products on the models. The products can also be viewed as videos on the website. They have videos of the model on a cat walk with the product, by doing this it provides the customers with a better view of the product and allows the customers to view the products virtually hence it will provide customers to a similar shopping experience to what they would get if they were shopping down a high street, therefore they are provided with a competitive advantage.
Another way that ASOS use Internet Marketing is that the customers are able to view the ASOS catalogue online.They have a PDF magazine which is over 200 pages and includes images of the products which are on sale; it also includes information about different offers and promotions. The catalogue is separated into sections for example men and women. The customers are able to email the catalogue to friends and family, and are able to request a copy of the catalogue to their home.
Good!
Posted by: ebitnow.com | 12/14/2009 at 10:53 AM